Why Handloom?

Gorgeous sarees: golden, glistening in the sunlight. The artisan sits patiently for hours, manually weaving yards of silk on a wooden loom – crafting pieces that carry with them memories of cooking with your grandmother and playing in the fields.

Handloom weaving has been prevalent in India for generations. A cherished skill, this art takes years of experience to master. Each saree is unique and can take months to weave. This personal attention allows the weaving in each piece to be of higher quality and more durable than a piece made from a power loom. Weavers see these sarees as their pride – enfolding their emotions and stories in with the fabric.

Experience handmade luxury with Devam.

Power Loom vs. Handloom

Power Loom
Power looms are machines that weave automatically, creating several sarees in the amount of time it takes an artisan to weave one yard of a traditional silk saree. Factory workers operate the power looms, and oftentimes the oil used on the steel machinery stains the fabric.
Handloom weaving is a technique that takes artisans years to master. An artisan manually weaves one saree at a time – thread by thread. There are more threads per inch of woven fabric, which allows for a more durable saree. This slower, more contemplative method allows for more creativity flow and thus a unique collection.


Our Weavers

Our weavers of handloom sarees have been in this trade for generations. Their skill and perception when it comes to designing the pieces, picking the threads and coordinating the colors is unparalleled. One of the India’s largest industries, the handloom trade employs between 200,000 and 500,000 artisans.

Our artisans dedicate their lives to an art form that is environmentally friendly and provides sustainable employment due to its labor-intensive nature. We know that they preserve a very integral part of India’s heritage, and we want to showcase their beautiful products to the world.